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The Team

The Journey Begins...

The Team


Andrey: ex-CTO who has built 100+ person remote teams across 20 countries, growing companies and building software for 15 years. He realized AI is going to fundamentally change the software development industry and decided to embrace the change and hop on the transformational journey. 


Ling: AI expert and speaker who spent the last 6 years as a regional AI specialist at Microsoft and AWS. She brings a sense of empathy to the tech-heavy AI scene, having an academic background in literature and management. Ling believes AI should help make people's lives more productive, creative, and meaningful. She is constantly seeking out areas where AI can provide real benefits.

The Opportunities

The Opportunity

As people navigate the rapidly shifting landscape of post-COVID work models and new GenAI capabilities, traditional tools are falling behind.


In the current time, people are adopting the new way of working, successfully navigating the challenges of being remote. However the vast majority of remote teams are still leaning on tools used for office-centric, largely synchronous workflows. 

Through hundreds of user interviews, two primary challenges have emerged:

  1. Information Accessibility: Information scattered across silos, hindering access to organizational knowledge. Too often, vital data buried in individual minds or machines, forcing teams to schedule repetitive meetings – a productivity nightmare.

  2. Underutilized AI Potential: While AI has so much to offer, the fragmentation of AI tools widens the gap to tap into AI's full potential. Having to constantly swap between windows and copy-paste creates a real missed opportunity.

It's clear that a new approach is needed. We need fresh tools, technologies, and workflows that move organizations toward truly collaborative, asynchronous ways of working that put employees first.


We are here to reshape how you think about collaboration.

The Target

The Target

With the new trend of distributed teams set up, the challenge is only going to worsen especially for software teams, as the quality of their work is highly dependent on communication and understanding. 

Accordingly to research, 75% of engineering time is spent on non-coding activities. Ironically, most current AI tools for developers primarily focus on coding assistance, overlooking crucial upstream processes like requirements gathering, collaborative workflows, and cross-functional communication.

We believe that improving these areas should be prioritized before diving into code authoring. However, the transition to remote team setups has further compounded the challenges associated with these critical activities, highlighting the need for innovative solutions tailored to distributed teams.

The Approach

The Approach

A future-ready workspace that puts employees first, fosters seamless knowledge exchange, automates mundane chores with AI, and drives daily productivity.

Screenshot 2024-06-17 at 6.07.16 PM.png

To fit the new way of working, there's are traits we believe the new tool should be: 

  1. Employee-centric (You first!)

  2. Reduce the time of "copy-pasting“ and "software switching"

  3. Divide big goals into small, actionable steps

  4. Capture your ideas / notes intuitively to nurture your personal AI to help with your work

  5. Easy sharing, easy updating

  6. Suitable for any communication style (Verbal/Visual)

  7. Pluggable AI in each of the steps

illumi needs you

illumi needs you

Yes, you! If you have ever worked remotely (eh, isn't is everyone?) 

We'd love to learn from your Remote Working Experience! 

Share your remote working experience with us!


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