Insights

From Brainstorming to Co-Creation: why we believe in AI-Native Workspaces

Why the next generation of teamwork need to be redesigned

Ling

November 3, 2025

When remote work took over during the pandemic, one thing became clear fast: the tools we use make or break how we work together. Miro and other digital whiteboards became our meeting rooms, our post-it walls, our shared brain.

But that era of digital whiteboards was only the beginning.

Now, work has evolved again. Teams aren’t just collaborating with people anymore; they’re collaborating with AI. ChatGPT helps draft proposals, Gemini summarizes research, and Claude supports debugging.

Yet we haven’t quite figured out how to collaborate in this new era.

We’re still moving between tabs — Miro for brainstorming, Docs for writing, ChatGPT for ideas, Notion for notes. It works, but it’s fragmented.

And that fragmentation raises a bigger question:

If AI is becoming part of our workflow, do we want it to stay a sidekick — or become a true teammate?

When did AI evolution happen?

Every generation of tools has mirrored how teams work:

  • Pre-2020: Physical tools built for offices — whiteboards, sticky notes, and face-to-face ideation.
  • 2020–2023: Cloud collaboration exploded. Platforms like Miro, Figma, and Notion helped teams adapt to remote work and asynchronous communication.
  • Now: AI is shaping a new phase — one where the tool isn’t just a bot, but a participant.

But here’s the problem: most of today’s collaboration platforms were never designed for this.
They were built for people talking to people — not people working with AI.
So even as AI becomes more capable, it still sits outside our main workspace, like an assistant waiting for instructions instead of a teammate who understands the project.

That’s why a new generation of tools is emerging — built not just to add AI, but to work with it from the ground up.
And that’s where the distinction between AI-Enhanced and AI-Native truly matters.

Why Teams Deserve AI-Native Platforms

Most of today’s collaboration tools are AI-enhanced.
They’ve added smart assistants, auto-summaries, and quick-draft features — all genuinely useful. But under the hood, nothing fundamental has changed.

AI sits on top of the old system, like a bright sticker on an old machine.
It helps, but it doesn’t understand your workspace — your notes, ideas, or the connections between them.
Each time you switch from Miro to Docs to ChatGPT to Notion, context gets lost.
Your team keeps working hard, but your knowledge keeps scattering.

It’s still collaboration — but fragmented.
AI helps individuals move faster, yet teams don’t truly think together.

That’s why the next era of teamwork needs AI-native platforms — workspaces built for humans and AI to co-create from the start.

How AI-Native Feels Different

Knowing the difficulties while working remotely: when you brainstorm in Miro, refine in ChatGPT, write in Docs, and plan in Notion. We built illumi with AI at its core. The AI is part of the workspace and not just an add-on. Every note, document, and connection is something the AI can understand and reuse.

Our early customer, a consultancy firm is already using illumi this way — mapping complex business models into visual cards that AI can summarize in real time, and co-developing articles where AI helps expand perspectives and consolidate insights.

As your team works, illumi learns context and builds on your collective knowledge.

The difference isn’t just speed — it’s continuity.
When AI becomes a true teammate, your team’s knowledge compounds, not scatters.

Collaboration or and Co-creation

Most tools today already help us collaborate — but true co-creation goes further. It’s when people and AI think together — building context, learning over time, and turning scattered thoughts into collective intelligence.

The future of teamwork isn’t about adding AI to collaboration — it’s about reimagining collaboration with AI.

👉 Experience it yourself[try illumi free] or watch the demo.

Sign Up Today