Navigating the AI Landscape with Purpose and Precision

July 4, 2024

You don’t need the most advanced AI models.
You need the right model. One that fits your use case and solves a real problem reliably, elegantly, and cost-effectively.
In short: most teams obsess over model upgrades when they should be obsessing over problem clarity. Better models do not fix unclear goals.
If this sounds reasonable, then it’s probably time to stop chasing the next model breakthrough and start asking a more useful question: where can AI actually make a meaningful difference today.
Across companies, the same pattern shows up again and again. Teams overestimate what AI can do for their specific problem, and underestimate the cost, effort, and operational complexity required to make it work in practice.
After eight years working closely with AI systems, my takeaway is simple. AI is rarely limited by intelligence. It is limited by unclear problem definitions, fragile workflows, and unrealistic expectations.
This is something we debate constantly in the illumi journey.
At times, I even argue the opposite of what most teams want. The model does not need to be smarter. It needs to be more constrained. I would rather have a model that does a few tasks extremely well than a powerful one that introduces uncertainty, cost, and maintenance overhead.
Highly capable models are impressive, but they come with trade-offs. Higher costs. More variability. Less predictability.
For most real-world workflows, reliability beats brilliance. A model that consistently performs a narrow task well creates more value than one that occasionally does something amazing but fails silently the rest of the time.
This is why model choice should come after problem definition, not before it.
The most effective teams reverse the usual order. They start by clearly defining the problem, the constraints, and what success actually looks like. Only then do they decide whether AI is needed, and which model fits that job.
When you do this, model selection becomes boring. And that is a good thing.
Because boring systems are usually the ones that scale.
TL;DR
Start with the problem. AI can come later. 💪