𝑾𝒉𝒚 𝒀𝒐𝒖𝒓 '𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒊𝒕𝒚 𝑯𝒂𝒄𝒌' 𝑰𝒔 𝑨𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝑺𝒍𝒐𝒘𝒊𝒏𝒈 𝒀𝒐𝒖 𝑫𝒐𝒘𝒏"

July 10, 2024

Do you consider yourself a multitasker? Many people do. Some are even proud of it.
But the truth is simpler and less flattering. Our brains are not wired for constant context switching.
In short: multitasking reduces output because every task switch forces the brain to reset, draining focus and energy.
Research shows it takes an average of 15 minutes to fully regain focus after switching tasks. Each interruption acts like a small cognitive restart. The result is not speed, but fragmentation. It is the mental equivalent of stopping and restarting your car repeatedly in heavy traffic. Inefficient and exhausting.
If you switch tasks just four times a day, that is roughly one hour lost to refocusing alone.
This problem becomes critical when you look at how technical teams work.
When a remote engineer is building your product, deep focus is not optional. It is the foundation of quality work. Yet meetings, constant messages, and ad-hoc questions repeatedly pull them out of flow. Each interruption forces them to jump across contexts, slowing progress and increasing the chance of mistakes.
The cost is not just time. It is cognitive energy.
Most teams do not lack motivation. They lack environments that protect focus.
At illumi, our core mission is to reduce unnecessary context switching. Fewer apps. Less copy-pasting. Fewer mental jumps between tools and conversations.
The time saved does not need to be filled with more work. You can use it to build better products. Or, if you prefer, to step away and spend time with the people who matter most.
The real question is not how to make people multitask better. It is how to design systems that let them focus longer without friction.
How do we create environments that protect deep work for technical teams instead of constantly interrupting it?
We believe the answer lies in how work is structured, not in asking people to try harder.
TL;DR