Use Case

🤖 Why Do AI-Generated Posts Sound So Flat? (And how to structure the blueprint for better content)

Andrey

December 17, 2025

We’ve all seen them: the social media posts churned out by AI that feel strangely artificial and flat. Even as everyone adopts AI, the content often lacks the genuine spark that connects with an audience.

The reality is simple: to write anything good, you still need solid writing skills (and taste too). You either have them yourself, or you become a master of using AI to help you acquire them.

But what if you’re not a genius at either one? We don’t believe that means failure. However, we do believe there should be a much easier and better way to collaborate with both AI and humans, where you can easily leverage AI creation and human taste together.

🎓 The Illumi Method: Structuring Content Creation for Reusability

Today, we want to demonstrate how our visual whiteboarding tool facilitates the creation of engaging posts, simultaneously developing stronger writing skills. Unlike standard AI chat interfaces, illumi enables users to construct a reusable, visual AI workflow.

1. Parameterization and Visual Structure

We began with a robust, parameterized prompt (similar to those detailed in Google’s prompting guides) which requires specific inputs: topic, audience, and external links. In a standard chat environment, manual input of these variables renders the prompt “one off and not reusable.”

Illumi resolves this by converting parameters into separate visual cards. For instance, the target audience is set in one card (”high school students”), and a promotional link is placed in another. Connecting this data to the prompt card creates a clear visual representation of the task structure, enhancing user comprehension of the AI brief.

2. Comparative Generation and Refinement

After defining parameters, users can invoke multiple AI models concurrently (e.g., Claude, GPT, Deepseek, Grok) to compare outputs. Once a preferred draft is identified, it is copied to a note card for manual co-editing and final polish.

3. Structured Collaboration and Iteration

A key differentiator of illumi is its collaboration model. Instead of unstructured communication (email/Slack), colleagues are invited to the shared visual space as editors. This iterative process, which combines AI capabilities, effective prompts, and human expertise, consistently yields a “final good looking post.”

The Advantage: Prompt Reusability and Optimization

The primary benefit of the visual whiteboard is the creation of a reusable AI workflow blueprint.

  • Quick Repurposing: The entire board can be reopened, and parameters are easily modified. To create a new post targeting targeting different audience? Just simply updates the audience card and regenerates the content instantly.
  • Advanced Prompt Development: By systematically embedding successful, human-driven feedback into the initial prompt, users progressively develop “advanced and comprehensive prompts.” This optimization leads to a much better results requiring only minimal manual edits, highlighting the true effectiveness of visual collaboration.

Ready to streamline your content creation process? Explore illumi’s visual collaboration tools today.

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