Turn scattered GTM inputs into a clear plan
illumi helps you keep customer research, product context, positioning ideas, prompts, AI outputs, and campaign directions connected while you shape a go-to-market plan.
Keep GTM thinking connected from research to execution
Organise customer and product context
Bring ICP notes, customer research, product positioning, competitor notes, and market context into one workspace.
Explore messaging and strategic directions
Use AI to generate, compare, and refine positioning, messaging angles, campaign ideas, and channel plays.
Turn GTM thinking into a working plan
Shape the strongest ideas into campaign plans, outbound angles, content themes, landing page messaging, or GTM briefs.
Build from customer and product context
Good GTM planning depends on context. Customer pain points, buying triggers, product strengths, objections, and market alternatives all shape the final plan. With illumi, you can keep these inputs together and connect them to the prompts and AI outputs that shape your GTM direction.
Compare messaging directions before choosing one
Most GTM work involves multiple possible angles. A message may sound good, but still need to be tested against the customer context, product truth, and market situation. illumi lets you generate different messaging directions from the same context, compare them side by side, and refine the one that feels strongest.
Turn GTM ideas into campaign structure
Ideas only become useful when they can be turned into something your team can execute. With illumi, you can organise GTM inputs into campaign themes, channel ideas, outbound angles, content pillars, and planning documents without rebuilding everything in another tool.
Reuse GTM workflows across launches
Teams often repeat similar GTM planning steps across products, segments, or campaigns. illumi lets you save the structure behind your planning process, so future launches can start with the right inputs, prompts, and output sections already in place.
What GTM teams can do with illumi
Start with the context behind your market, product, and customer, then turn it into a plan your team can use.
ICP research
Organise customer notes, segment data, pain points, triggers, and buying context.
Positioning exploration
Compare different ways to frame the product for a specific audience.
Messaging development
Turn customer and product context into value props, campaign angles, and landing page copy.
Campaign planning
Shape ideas into outbound, content, launch, or nurture campaign structures.
GTM briefs
Turn scattered planning inputs into a clear brief for sales, marketing, product, or leadership.
Reusable GTM templates
Save repeatable planning workflows for future launches or campaigns.
Start with your next messy GTM plan.
Bring your customer research, product context, prompts, and AI outputs into illumi, then turn them into a GTM plan without losing the thinking behind it.
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